The demand for fast, snackable gaming experiences continues to grow, and mini-games have carved out a significant niche within the iGaming space. In fact, this genre accounts for an estimated 10% to 15% of the global online casino market.
To meet this rising demand and diversify our content, we have officially launched Upgames, a dedicated studio focused entirely on crafting high-quality mini-games.
We look at it as a strategic step forward, one that reflects our continued commitment to innovation and helping our partners stay ahead in an increasingly competitive market.
Built on Experience
Mini-games aren’t new to us. At Upgaming, our journey into this format began back in 2018 with the launch of Dino, our very first mini-game. Since then, we’ve developed and tested over 30 titles, learning what makes these games engaging and replayable.
Through constant iteration and performance data, we’ve refined our understanding of what works: games that are fast but layered enough to engage players. Over the years, our mini games studio has grown from a small experimental team into a full-scale creative force, now comprising over 50 professionals.
A Brand of Its Own
The mini-games division continued to evolve, and something interesting started to happen. Eventually, it gradually developed its own personality, which was driven by experimentation and characterized by a unique visual and gameplay style.
The more we built, the clearer it became: It was a creative universe with its own rhythm, tone, and vision. To truly unlock its potential, we needed to give it the space to grow on its own terms. That’s why we created Upgames as a standalone brand that could fully embody the energy and creativity behind our mini-game development.
A Growing Game Portfolio
Upgames enters the mini-games arena with a portfolio of 20+ titles. Each has its own pace, personality, and player appeal. Some are designed for quick, light-hearted fun. Others introduce strategic layers and tension-driven choices.
Over time, we’ve learned how to strike the right balance: building games that deliver value for both players and operators. That’s why we’ve never been afraid to experiment. We’ve tested lots of ideas to figure out what really works. And today our portfolio includes scratch games, crash mechanics, instant-win concepts, and more.
All this hard work hasn’t gone unnoticed. In 2023, our crash game, Aero, took home the Best Crash Game of the Year award at the SiGMA Europe Awards. A win that reinforced our belief in simple gameplay, done right.
Our Promise to Operators
At Upgaming, we’ve always focused on helping operators drive engagement and grow revenue. With the launch of Upgames, we’re doubling down on that commitment. That is why we built a product line specifically for the fast-growing mini-games segment.
Here’s what operators can expect:
Designed for Repeat Sessions
The formula is simple but effective: fast-paced mechanics, smart risk-reward balance, and gameplay that builds tension in all the right ways. The goal is the same: longer sessions and stronger retention.
Quick, Seamless Integration
Upgames is built to fit into your ecosystem with minimal effort. With a plug-and-play setup and full support from our tech team, new games can go live quickly. We create fresh content and deliver fast.
Built to Scale with You
Mini-games continue to gain market share, and Upgames is positioned for constant evolution. New titles, new formats, and ongoing optimization are all part of the roadmap. Because what works today might not be enough tomorrow, and we’re here to stay ahead of that curve.
The Road Ahead
Looking ahead, Upgames is a new chapter built on years of experience and a deep understanding of what today’s players want. Creating a dedicated brand for mini-games gives us the freedom to fully focus on improving this genre.
With this sharper focus, we’re committing to evolving the mini-game format with new mechanics and bolder themes. A dedicated brand also allows us to pay even closer attention to user feedback, helping us refine every interaction and keep the gameplay fresh and exciting.
On the operator side, Upgames opens up new opportunities to collaborate more closely, customize game experiences, and build content that aligns with each partner’s specific goals and market needs. Ultimately, our ambition is to become the go-to mini-game brand in the iGaming industry, one that leads with creativity and never stops evolving.
In short, we’re just getting started, and the best is yet to come.
