Turnkey
Sportsbook Solution

Embark on your sportsbook journey with Upgaming’s highly scalable, comprehensive turnkey sportsbook solution. Tailored for experienced operators with existing licenses and payment providers, it offers robust features to launch, operate and grow your sports betting venture efficiently.

112 000 +

Live Events

5 200 +

Markets

96 000 +

Pre Match Events

140

Types of sports

Advantages of Upgaming's
Turnkey Sportsbook

Upgaming’s turnkey betting software is an all-in-one solution for experienced operators, facilitating the launch of fully comprehensive sports betting platforms. With access to extensive range of betting markets, events, and competitive odds, it’s optimized for seamless performance across desktop and mobile devices, ensuring an exceptional user experience

Comprehensive dashboard

Advanced analytics and reporting

Customizable reporting

Affiliate management tools

Player Management

Customizable Casino limits

Game Management

Anti fraud AI

Enterprise Platform

White Label

Turnkey

API

IGaming Platform

Included

Included

Included

Your Platform

Payments

Included

Included

Only Software

Not Included

UI & UX Customization

Fully Customizable

Logos and Colors only

Possible, Limited

Impossible

Software customization

Fully customizable

Not Included

Not Included

Not Included

Scalability

Highly Scalable

Limited

Limited

Highly Scalable

Data Warehouse

Included with custom reporting

Not Included

Not Included

Not Included

3rd Party integrations

Included

Not Included

Not Included

Not Included

Managed Services

Included

Included, Limited

Included, Limited

Not Included

Casino Content

Included

Included

Included

Included

Additional Game integrations

Included

Not included

Not included

Not included

Exclusive Sportsbook

Included

Included

Included

Via API & Feeds

Turnkey Sportsbook Solution Includes

Upgaming Traditional sports provides worldwide coverage of over 140 sports, myriads of pre match and live events, and more than 5 200 betting markets. Our team of over 120 bookmakers constantly manage odds for each market to create highly competitive product that can bring your sportsbook to new horizons.

112 000+

Live Events

140+

Sport Types

96 000 +

Pre Match Events

5 200 +

Markets

Upgaming’s dedicated Business Development, Analysts, and Marketing teams continuously research and understand the evolving needs of esports fans. Leveraging comprehensive insights, we develop products tailored to capture the attention of the vast and growing market of 2.7 billion esports enthusiasts, ensuring your platform remains relevant and competitive in this rapidly expanding industry.

40+

Games

370+

Tournaments

5 500

Live Events

2000+

Markets

Enhance your sportsbook offerings with immersive virtual sports events, offering realistic experiences to engage users between traditional and esports events. Keep your customers entertained and invested with diverse options, ensuring a dynamic and engaging betting environment.

10 000+

Live Events

15+

Sport Types

Over 120 In House Bookmakers

Our turnkey sportsbook solution is fueled by Upgaming’s highly scalable platform, delivering unmatched event coverage and top-tier odds. Crafted by our team of 120+ in-house bookmakers, each odd and market undergoes continuous analysis and optimization, ensuring you provide your users with the ultimate betting experience.

Improved Odds

In-house bookmakers provide more competitive and tailored odds for your sportsbook, improving your customers' betting experience and increasing your profits.

Greater Control

By having in-house bookmakers, you have greater control over your sportsbook operations and can make real-time adjustments based on customer demand and market trends.

Increased Security

In-house bookmakers safeguard your sportsbook against fraudulent activities and ensure that all betting is done in a secure and regulated environment.

Enhanced customer experience

In-house bookmakers create a more personalized and engaging betting experience for your customers, increasing loyalty and retention rates.

Faster Responsiveness

With in-house bookmakers, you can quickly respond to changes in the market and offer new and exciting betting opportunities to your customers, keeping your sportsbook ahead of the competition.

Highly Scalable iGaming platform

Upgaming’s Turnkey sportsbook offers the highest amount of live events, pre match events, markets and the best odds possible. Moreover, it includes not only traditional sports but ultimate esports with over 40 games, and +15 virtual sports games.

Highest amount of events

Over 120 in House Bookmakers

Dedicated back office

Market specific design

24/7 Anti fraud & Risk Management teams

Real time reporting and analytics

Integrated CR

Live streams & Match tracker

Integrated Payments

Bet Builder

Genius Sports Logo webp
Logo of Sportradar
Logo of oddsgg

Advanced Reporting and Analytics

Our fully comprehensive analytics and reporting tool is designed specifically for iGaming businesses. With real-time reporting capabilities and a range of pre-designed templates, you can easily access the data you need. Plus, our customizable reporting tools give you the freedom to create original reports tailored to your business’s unique needs.

CRM

CRM is a core for understanding your users and managing your marketing and affiliate actions to drive best results possible, Upgaming’s CRM is fully optimized for iGaming operators, simplifying the process for user acquisiton and retention enabling you to group your users and plan or automate your activities and marketing campaigns based on the group preferences.

Affiliate System

Upgaming’s unique affiliate management system Enables you to launch and manage all your SEO, influencer and referral campaigns from a single unified dashboard, helping you streamline the whole process from recruiting affiliates to managing their commission types (including CPA, Rev Share, Hybrid), as well as the duration of each campaign.

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FAQ

Turnkey sportsbook is a solution that provides a sportsbook software with a sports betting platform that is built according to your preferences. Meaning that, you are telling us how you want to customize the platform, what features you want included, what kind of design your prefer. etc.

Yes, turnkey sportsbook includes sportsbook risk management tools and anti-fraud AI.

Turnkey sportsbook and white label sportsbook provide the same sportsbook software, but different platforms. With turnkey sportsbook, you can modify the platform according to your wishes, or order to build it from the beginning.  Moreover, unlike white label sportsbook, turnkey sportsbook does not include payment system and licensing.

Yes, Upgaming’s turnkey sportsbook incorporates the support of in-house bookmakers.

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The product has been superseded by more advanced Enterprise Platform

The solution has been superseded by highly scalable, enterprise iGaming platform, which comes with premium technical support and is available only for Tier one operators allowing them to scale and customize their operations.