White Label
Sportsbook Solution

A white label sportsbook solution is a comprehensive service that enables you to launch your branded online sports betting platform without the need to develop technology or infrastructure. The solution includes all the core components required for running a sportsbook and allows you to focus on the branding and marketing efforts for your sports betting business.

112 000 +

Live Events

5 200 +

Markets

96 000 +

Pre Match Events

140 +

Types of sports

White Label sportsbook Solution includes

Upgaming’s white-label betting software is an all-in-one solution that enables operators to launch their fully comprehensive sports betting platform. The only drawback of a white-label sportsbook is its limited customization capabilities, allowing modifications only to the logo and colors. That’s why we developed an enterprise solution combining the benefits of white label and turnkey solutions, creating a fully comprehensive solution for tier 1 operators.

Highest amount of events

Over 120 in House Bookmakers

Dedicated back office

Market specific design

24/7 Anti fraud & Risk Management teams

Real time reporting and analytics

Integrated CRM

Live streams & Match tracker

Integrated Payments

Bet Builder

Enterprise Platform

White Label

Turnkey

API

IGaming Platform

Included

Included

Included

Your Platform

Payments

Included

Included

Only Software

Not Included

UI & UX Customization

Fully Customizable

Logos and Colors only

Possible, Limited

Impossible

Software customization

Fully customizable

Not Included

Not Included

Not Included

Scalability

Highly Scalable

Limited

Limited

Highly Scalable

Data Warehouse

Included with custom reporting

Not Included

Not Included

Not Included

3rd Party integrations

Included

Not Included

Not Included

Not Included

Managed Services

Included

Included, Limited

Included, Limited

Not Included

Casino Content

Included

Included

Included

Included

Additional Game integrations

Included

Not included

Not included

Not included

Exclusive Sportsbook

Included

Included

Included

Via API & Feeds

White Label Sportsbook Solution Includes

Upgaming’s Traditional sports provides worldwide coverage of over 140 sports’ pre match and live events, while our team of over 120 bookmakers constantly manage odds for each market to create highly competitive product that can bring your sportsbook to new horizons.

112 000 +

Live Events

140+

Sport Types

96 000 +

Pre Match Events

5 200 +

Markets

Upgaming’s dedicated Business Development, Analysts, and Marketing teams continuously research and understand the evolving needs of esports fans. Leveraging comprehensive insights, we develop products tailored to capture the attention of the vast and growing market of 2.7 billion esports enthusiasts, ensuring your platform remains relevant and competitive in this rapidly expanding industry.

40 +

Games

370 +

Tournaments

5 500 +

Live Events

2000 +

Markets

Enhance your sportsbook offerings with immersive virtual sports events, offering realistic experiences to engage users between traditional and esports events. Keep your customers entertained and invested with diverse options, ensuring a dynamic and engaging betting environment.

15 +

Sports

10 000 +

Events

Over 120 In House Bookmakers

Upgaming offers exclusive sportsbook with premium events from leading data providers, both white label and Enterprise platforms include our sportsbook software, giving you access to the highest amount of betting markets, events and best odds. 

Improved Odds

In-house bookmakers provide more competitive and tailored odds for your sportsbook, improving your customers' betting experience and increasing your profits.

Greater Control

By having in-house bookmakers, you have greater control over your sportsbook operations and can make real-time adjustments based on customer demand and market trends.

Increased Security

In-house bookmakers safeguard your sportsbook against fraudulent activities and ensure that all betting is done in a secure and regulated environment.

Enhanced customer experience

In-house bookmakers create a more personalized and engaging betting experience for your customers, increasing loyalty and retention rates.

Faster Responsiveness

With in-house bookmakers, you can quickly respond to changes in the market and offer new and exciting betting opportunities to your customers, keeping your sportsbook ahead of the competition.

What is included in
White Label Sportsbook solution

White label sportsbook would be the fully comprehensive solution if not for one drawback, it has limited capabilities for customization where only logo and colors can be customized. That’s why we created an enterprise solution that offers the best of both turnkey and white label solutions and is the most comprehensive solution currently available on the market.  

01

Sportsbook Platform

Fully comprehensive and highly scalable sportsbook platform & dedicated back office

02

Fiat Payments

Already integrated Fiat payment methods, tailor made for the market you plan on operating

03

Pre Match Sports

Highest amount of pre match events, for over 140 types of sports

04

Virtual Sports

Step beyond traditional sporting events, and let your customers bet on their favorite virtual sports events

05

Sportsbook License

You can choose from MGA, Curacao and Netherlands licenses or work with your license with Turnkey solution

06

Crypto Payments

Fully comprehensive crypto payments, let your users deposit and withdraw instantly in any crypto currency

07

Live Sports

Customized odds and markets for over 112 000 live events with support of more than 120 in house bookmakers

08

E-Sports

Let new generation of users enjoy the future of sports betting at your online sports betting business with all the top games

Sportsbook Licenses

White Label Sportsbook
Back Office

Upgaming’s white label sports betting software comes with standalone, fully functional, customizable and easy to manage back office, letting you to oversee and manage your sportsbook operations from a single place

Ready-Made
Payment Systems

Upgaming’s payment system is a fully comprehensive, ready-to-go solution for licensed iGaming operators, providing them access to all the major payment networks and currencies, including fiat, crypto, bank transfers and e-wallets. Making it easier for your customers to deposit without a hustle.

Player Engagement

Set yourself apart from the competition and establish your sportsbook as a leader in the market by providing users with a diverse range of features that enhance their overall betting experience.

Live Streaming

Live streaming of games or matches, allowing users to watch the action and place bets in real-time, increasing engagement and providing a more immersive experience.

Match Tracker

Allowing users to track the progress of the game in-depth, with real-time updates on player statistics, scores, and other relevant information

Sportsbook Bonus System

Acquiring and Retaining customers is one of the biggest challenges for operating online sports betting business, that’s why our bonus system comes with pre build templates that keeps you on the loop, updating when you need to offer bonuses, while our back office gives you detailed analytical data about the success of your campaign as well as recommendations for potential improvements.

Managed Services

Sportsbook API is a single integration you will need for your sportsbook operations, that’s why it comes with all the tools and features for successful operations

01

Customer Support

02

B2B Support

03

Team of anti-fraud experts

04

Content managers

05

Translation

06

120+ in house bookmakers

07

Technical support team

Advanced Reporting and Analytics

Upgaming’s fully comprehensive analytics and reporting tool is designed specifically for iGaming businesses. With real-time reporting capabilities and a range of pre-designed templates, you can easily access the data you need. Plus, our customizable reporting tools give you the freedom to create original reports tailored to your business’s unique needs.

CRM

CRM is a core for understanding your users and managing your marketing and affiliate actions to drive best results possible. Upgaming’s CRM is fully optimized for iGaming operators, simplifying the process for user acquisition and retention, enabling you to group your users and plan or automate your activities and marketing campaigns based on the group preferences.

Genius Sports Logo webp
Logo of Sportradar
Logo of oddsgg

Ready to Start your online casino?

FAQ

White label sportsbook is a pre-made, ready to launch solution that gives you access to the gaming platform with sportsbook software.  With it, you are getting +112 000 live events, +96 000 pre-match events, +5 200 betting markets and +140 types of sports.

Yes, our white label sportsbook includes the 24/7 support of in-house bookmakers, who set the odds and help in fraud detection and risk management.

In both cases, the sportsbook software is the same, but the platform is different. A white label sportsbook comes as a comprehensive package, equipped for instant launch, including incorporated payments and license. On the other hand, a turnkey sportsbook presents broader customization opportunities, enabling a tailored configuration to meet your unique requirements. However, it does not come with pre-integrated payments or licensing.

Our white label sportsbook includes some unique and must-have features such as a bet builder, live streaming and match tracking, a bonus system, risk management tools, and anti-fraud AI.

Hey! Tell us all The Things

I’m interested in

The message was sent successfully

Thanks for your interest, and we will contact you soon!

Book a Demo

The message was sent successfully

The product has been superseded by more advanced Enterprise Platform

The solution has been superseded by highly scalable, enterprise iGaming platform, which comes with premium technical support and is available only for Tier one operators allowing them to scale and customize their operations.