Starting an online casino takes time, effort, and a lot of resources. Even with a clear vision and strategy, the technical side — like building a platform, getting the right licenses, and setting up payment systems — can feel overwhelming. That’s where turnkey solutions come in. Offered by experienced software providers, a turnkey solution is a ready-made, fully equipped iGaming platform that lets you launch your casino quickly and efficiently. It’s one of the most popular options in the industry — but what exactly does it involve? This guide will walk you through everything you need to know to start your turnkey online casino.
Why Choose a Turnkey Casino?
So why go with a turnkey solution? It comes down to what you’re looking for. Let’s go over some of the key benefits to help you decide.
First, a ready-made platform lowers your initial costs and gets you to market faster. Also you’ll be working with a provider who brings industry expertise, which means you get proven systems that ensure your platform runs smoothly from day one. Plus, you’ll have access to essential tools like CRM and CMS systems, as well as advanced reporting — all of which are huge advantages for managing and growing your business.
It’s worth noting that what’s included in a turnkey solution can vary from provider to provider. Some packages have a game portfolio, pre-made website design, and even marketing and Seo tools. But there are still a few key responsibilities you’ll need to handle yourself — like obtaining the right licenses and setting up payment methods. These are crucial steps; we’ll cover them in detail later in this article.
If you’re looking for a solution where even licensing and payment systems are taken care of, you might want to consider a white label casino. We’ll dive into the differences between these two options in the next section.
Turnkey vs. White Label: Which One’s Right for You?
When starting an online casino, one of the first big decisions you’ll face is whether to go with a turnkey or white label solution. Both have their own advantages, and the right choice depends on your vision, budget, and how much control you want over your platform.
Turnkey Casino: Full Control, Full Potential
One of the biggest advantages of a turnkey solution is its level of customization and control. With a turnkey platform, you can shape your casino to fit your exact vision. Most of the time, you’ll be free to manage marketing campaigns, create promotions, handpick game providers, and build a unique brand identity. This flexibility makes it easier to stand out in a competitive market.
Example: Imagine you’re experienced in the iGaming industry. You know how to obtain licenses and set up payment systems, you have a solid budget, and you’re confident in your in-house team — like your designers, marketers, and customer support staff. Your goal is to create a highly competitive online casino that reflects your unique vision and offers a tailored user experience. In this case, a turnkey solution is the perfect fit, giving you the tools and freedom to build something distinctive. If you aim to take your casino to the next level with a fully customizable, all-in-one solution — the Enterprise Platform could be your best bet.
Turnkey Casino Pros and Cons:
White Label Casino: Speed and Simplicity
On the other hand, a white-label solution is ideal if you’re looking for a faster, more cost-effective way to enter the market. With a white label, most of the heavy lifting is already done — the platform comes fully developed, and things like licensing, payment systems, and technical support are all included. While this means less customization, it also reduces the time, effort, and budget needed to get started.
Example: Let’s say you’re new to the industry and want to launch an online casino quickly without worrying about the technical side. You don’t have enough expertise or resources to manage licensing, payment processing, or building a platform from scratch. A white-label solution lets you hit the ground running with a fully operational casino.
White-Label Casino Pros and Cons:
Which One Should You Choose?
If you want complete control and the ability to create a unique, highly competitive casino, a turnkey solution is your best bet. But if speed, simplicity, and lower upfront costs are more important, check out our guide on how to start a white label casino.
Since this article focuses on the turnkey approach — and you’re here because you want to build something tailored and long-lasting — we’ll stick with that and walk you through the essential steps to get your turnkey online casino up and running.
Step 1: Build a Solid Foundation
Before you dive into the technical setup of your turnkey online casino, it’s crucial to take a step back and look at the bigger picture. As we said, a turnkey casino puts you in the driver’s seat, unlike a white-label solution — where many decisions are made for you. That’s a huge advantage, but it also means you’ll need a well-structured plan to guide every step of the process.
Start by creating a clear business plan. Think about your budget — and not just the initial investment. You might need to account for staffing costs, operational expenses, marketing strategies, and ongoing platform maintenance. Are you building an in-house customer support and design team, or will you outsource those services? (some turnkey providers offer these as part of their package) How much will you spend on acquiring and retaining users? A turnkey solution gives you the freedom to shape your casino as you see fit, but that freedom comes with the responsibility of careful financial and strategic planning.
Another major decision is choosing your target market. Different regions come with different regulations, licensing requirements, and user preferences — and these choices will shape your entire business. The license you obtain will determine where you can legally operate, the payment methods you can offer, sports betting options and the types of games your audience expects.
That said, even if you have the proper license, your provider might not offer the relevant content for that market, or the platform might not meet the license’s technical and compliance requirements. In cases like this, you’ll need a more flexible and robust solution — like Upgaming’s Enterprise Platform.
We’ll dive deeper into licensing in the next section, but for now, keep in mind that deciding where and how you’ll operate is one of the most important steps in building a successful online casino. A well-researched, thoughtful approach here will save you time, money, and stress down the line.
Step 2: Choose the Right License for Your Casino
You already know that choosing the proper gaming license is one of your most critical decisions. Different licenses come with different costs, processing times, regulatory requirements, and levels of credibility. The license you choose impacts your market reach and brand trustworthiness.
Additionally, depending on where you plan to operate, you might need local licenses for specific countries, such as the UK, France, Italy, or other regulated markets.
In this section, we’ll break down some of the most popular licensing options, highlighting their key features to help you decide which aligns best with your goals and budget.
MGA (Malta Gaming Authority) License
One of the most respected licenses in the iGaming industry, the MGA license offers high credibility and full compliance with EU legislation. It’s ideal if you want to build a premium, trustworthy brand with broad market access. However, it comes with a high cost (€25,000 annual fee) and a lengthy approval process (3-4 months plus additional reviews).
A fast, cost-effective option known for its simplicity and affordability. You can offer sports betting, casino games, and more with a single license. It takes around 6 weeks to obtain and offers a favorable tax environment with zero tax on revenue sourced outside Curacao. Recent regulatory changes are making Curacao more stringent, but it remains a popular choice for startups.
Anjouan Gaming License
This emerging license is perfect for those on a tight budget and short timeline. It covers all types of games and has one of the fastest processing times (3-5 business days). It also offers zero gaming tax on gross revenue. However, it’s less recognized, which can impact user trust and market reach.
Isle of Man Gambling License
Known for its strong regulatory framework and multiple licensing options, the Isle of Man license is a solid choice for established operators aiming for high standards and broad credibility. It’s more complex and costly but offers excellent market access and regulatory support.
Kahnawake Gaming License
A flexible and cost-efficient option with a strong reputation for fair and responsible gaming. The application process is relatively fast (8-10 weeks), and it offers low costs and zero gaming tax on gross revenue, making it an excellent choice for startups focused on reinvesting profits.
Step 3: Select the Right Turnkey Casino Provider
Choosing a turnkey casino provider is one of the most important decisions when setting up your online casino. The right provider will supply the platform, games, security features, ongoing support, etc. If you have specific requirements—like a certain type of game, a sports betting module, or unique features—it’s essential to find a provider that can meet those needs.
Some providers also offer assistance with licensing, which can simplify the setup process. While licensing isn’t included by default, having expert guidance can be a huge advantage.
Before making a commitment, request a demo to explore the platform’s features. Look for customization options that allow you to align the platform with your brand identity.
Key Questions to Ask Your Turnkey Casino Provider
Having a clear vision lets you ask the right questions. Here are some essential ones to consider:
- Can you assist with obtaining gambling licenses?
Some providers already operate under licenses from reputable jurisdictions like Malta, Curacao, or the Isle of Man. If you need additional licensing, ask if they can guide you through the process. - What types of games are included in your platform?
A strong provider should offer a diverse game portfolio, including slots, table games, live casino, and sports betting. If you’re looking for a specific game provider or a niche offering, make sure they can accommodate it. - Would they integrate additional game providers if needed?
As your business grows, you should expand your game portfolio. A flexible provider should allow the integration of new game suppliers into their aggregation software, ensuring your platform remains competitive and appealing to a broader audience. - How do you handle security and fraud prevention?
A reputable provider should have strong security measures, including encryption protocols, fraud detection systems, and compliance with data protection laws. Ask about their anti-fraud measures and user protection policies. - Does the software provider offer an integrated CRM system?
A fully comprehensive CRM optimized for iGaming is crucial for streamlining user acquisition, retention, and engagement. The right CRM should provide automated marketing tools, player segmentation, and detailed analytics to help you maximize player lifetime value. - Can they provide managed services if needed?
Even though you’ve chosen a turnkey casino, you might need extra customer service, risk management, or compliance support. Some providers offer managed services to help you scale efficiently without building an in-house team. - What sets their platform apart from competitors?
Understanding the provider’s competitive advantages—better scalability, exclusive game content, superior sportsbook technology, or stronger security—can help you choose a platform that gives you an edge in the market. - What are their core products besides the casino platform?
Some providers offer more than just a casino platform. Do they have a sportsbook, mini-games, or an enterprise solution for more advanced scaling? Having multiple options under one provider can make expansion easier in the future. - What are your pricing models and contract terms?
Providers may charge a setup fee or a monthly fee, or operate on a revenue-sharing model. Be clear about the costs, contract length, and any additional fees for extra services like game integration, hosting, or customer support.
Step 4: Set Up Payment Solutions
Integrating payment solutions is another important step in launching your turnkey casino — and it’s your job to get it right. While your turnkey provider can offer guidance and suggestions, the final decision and setup fall on you.
Here’s an insight: Technically, if you have the relevant license, it’s still the provider’s job to handle payment integrations. However, the process can be much smoother if your provider has experience in your target market. For example, if you’re focusing on Brazil and your provider already operates there, they’ll likely have the right payment solutions ready. Choosing a provider with market-specific expertise can save time and reduce operational headaches.
Key Factors to Consider When Choosing Payment Methods
Popularity in Target Markets
Most importantly, you want methods that your users already trust and use. For example, in Brazil, Pix and Boleto are hugely popular for online payments. In Europe, PayPal and Skrill are favorites. Tailor your payment options to the regions you’re targeting.
Transaction Fees
Different payment methods have different fees. Bank transfers and credit cards often have higher charges than e-wallets or cryptocurrencies. Carefully review the financial provider’s pricing before committing — those fees can add up fast.
Processing Times
Speed matters. E-wallets and cryptocurrencies usually offer instant deposits and fast withdrawals, while bank transfers and card payments can take several days. Make sure your payment provider supports quick, global transactions.
Security and Privacy
SSL encryption and two-factor authentication (2FA) are essential, but they’re just the start. You’ll also need anti-fraud systems to protect your clients’ funds and your casino’s reputation. Stay compliant with financial regulations and conduct regular security audits.
Deposit and Withdrawal Limits
Payment methods vary in their limits. Bank transfers and e-wallets often support higher amounts, prepaid cards usually have lower caps, and cryptocurrencies often come with no limits. Choose methods that fit the spending habits of your target audience.
Must-Have Payment Methods for Online Casinos
Visa: Universally accepted and widely trusted, Visa is the go-to option for most online casino users. It’s fast, secure, and available worldwide.
Mastercard: Another global favorite, Mastercard, offers quick and seamless deposits, making it a staple for online betting sites.
American Express: Known for high limits and top-tier security, AMEX is perfect for players who prefer larger transactions and added safety.
PayPal: A household name in online payments, PayPal is known for its security and ease of use. While it’s not accepted everywhere, it’s a favorite in regions like the UK.
Neteller: Fast, popular, and trusted — Neteller is one of the biggest e-wallets for online casino transactions. Deposits and withdrawals are processed in seconds.
Wire Transfer: Ideal for big deposits and withdrawals, wire transfers offer a direct connection to bank accounts. While they’re reliable, keep in mind they may come with longer processing times and small fees.
How to Set Up a Payment System for Your Casino
Connecting a reliable payment system is one of the most challenging parts of running an online iGaming business. Many banks and payment providers hesitate to work with iGaming companies due to the industry’s high-risk nature, complex legal status, and potential for fraud.
To get your casino’s payment system up and running, you’ll need to follow these steps:
- Establish a legal entity in a country with iGaming-friendly regulations (like Curacao, Malta, Costa Rica, or Gibraltar).
- Open a business account with a local bank.
- Obtain a proper license that allows you to operate internationally.
- Find a payment gateway that supports merchant accounts for iGaming businesses.
- Negotiate processing terms and sign an agreement.
- Allow the payment gateway provider to audit and assess your platform.
- Have the software provider integrate the solution via API and FTP protocols.
- Complete the final settings to ensure everything works smoothly.
How much does it cost to start a turnkey casino?
The total cost of launching a turnkey online casino depends largely on the provider you choose and the services included in their package. If you’re purchasing a full platform — which typically covers game aggregation, website development, backend systems, and customer support tools — you’ll still need to handle licensing and payment integration separately. These final steps are essential for getting your casino fully operational and compliant.
Take a look at the initial costs you can expect when starting a turnkey online casino:
| Expense | Cost Range | Details |
| Platform Setup | €35,000+ | This includes the complete casino platform, with game aggregation, backend systems, and support tools. |
| License (MGA) | €25,000+ (annual) | Malta Gaming Authority license — includes a fixed annual fee and compliance contributions up to €600,000 annually. |
| License (Curaçao) | Subtotal (Mandatory Services): €73,400–€88,900 | Curaçao license — a more affordable option with simpler requirements and lower annual costs. |
| Payment Integration | €5,000 – €20,000 | Integrating secure payment gateways that support multiple currencies and cryptocurrencies |
Beyond the initial investment, running a turnkey casino comes with ongoing expenses. These could be marketing, affiliate commissions, direct advertising, and revenue shares with providers. Here’s a breakdown of key operational expenses you should factor in:
| Expense | Cost Range |
| Marketing Budget | €10,000 – €100,000+ (varies based on strategy) |
| Affiliate Commission | 20% – 50% Rev Share |
| Direct Advertising | €5,000 – €50,000+ (depends on ad networks & market) |
| Team & Operations | €10,000 – €50,000+ monthly (support, management, tech) |
| Casino Content Revenue Share | 12% – 16% (Depends on a provider) |
| Sportsbook Revenue Share | 8% – 20% (Depends on number of events and other factors) |
Take Your Casino to the Next Level
What’s next? When your turnkey casino is up and running, you might start thinking about expansion — and that’s a great sign. When things are going well, and you’re ready to scale, upgrading to a more advanced platform can open up new opportunities. That’s when Upgaming’s Enterprise iGaming Platform becomes worth considering, as it is tailored to the diverse needs of tier 1 operators.
It’s an all-in-one solution designed for growth, offering everything from licensing support to a vast library of 12,000+ games. If you want to add a top-tier sportsbook with live and pre-match events managed by 120+ expert bookmakers, this platform has you covered. It’s built to give you full control and flexibility, ensuring your brand stands out and thrives in a competitive market.
