How to start a Turnkey online casino

Suppose you are interested in the iGaming business and want to develop an online gambling company from scratch, then this might be the most suitable place for you. IGaming is a complex field, snowballing and gripping the worldwide, international client base. It’s hard to build a new company in such a turbulent field but not for those who are planning to use white-label or turnkey solutions. In this article, we are going to discuss how to start a turnkey online casino. If you are more interested in white label, you can read our article – how to start white label casino.

Getting a turnkey solution is an easy and quite straightforward process. You have to choose a reliable provider, contact the support team and inform the sales department about your requirements. Then, you order the design, the gambling content you want to include in the library, and the additional customizations. The provider is creating the unique platform as requested and delivering it to you on settled terms.

Turnkey online casinos have a lot of advantages. These benefits include complete control over the product, unlimited customizations, a unique interface, various payment methods, on-demand content capability, committed B2B support, and customer care. By starting an iGaming business on a turnkey foundation, you seize the project into your full possession. Therefore, you are free to independently develop your business strategy, branding, marketing ventures, and promotional activities, control risks, market your business with unique competitive advantages, analyze and research the steps of competitors. The turnkey solution provides a ready-made and tailored online casino platform adapted to your needs as a casino operator.

Upgaming can help you in launching your online casino business and provide a state-of-the-art turnkey solution, which incorporates a contemporary casino, sports data & statistics, sportsbook, payment gateway, exclusive bonus system, and an unlimited number of customizations.

The turnkey solution is the best way for starting a business without compromising the client-oriented infrastructure of your online platform. In the given article we will discuss how to open an online turnkey casino, the essentials of a turnkey solution, and its’ characteristics. If you want to check out, learn more and compare different solutions to each other, you can inspect our article about white-label, turnkey, and self-service solutions.

The characteristics of turnkey online casino solution

The turnkey platform offers diverse opportunities for your purposes. In the first place, it enables you to build your system according to your instructions and concerns. It provides a platform open to various customizations and gives you full business ownership. Thus, you are free to pick out the preferred gambling content, select top-performing games and incorporate it into your casino. It is a rule of thumb that turnkey solutions are supplied with the safest payment system and bonus system designed for customer retention. These functions build a core of a successful iGaming company. By acquiring such a full-fledged system, you are ready to get the ball rolling and start your new business. Below you can read the short outline of each afore-mentioned characteristic.

The most convenient feature of the turnkey solution is its’ customer-oriented architecture. The client is engaged in every micro process of platform creation and development. Starting from the design and extending to the number of services and products included in the online platform, the casino operator gives directions, recommendations, and propositions. Afterward, the solution provider designs the system according to those indications. Unlimited customizations allow the clients to develop their unique betting operations suited to their vision and brand purposes.

Except for a tailor-made casino software with a functional and exclusive interface, consumers get a customizable front-end that provides a specific market-oriented outlook for each region, advanced tools, multichannel options, and flexible features. Once built, a customized framework will spare your time and efforts because it was made specifically to your long-term goals and necessities. It also ensures the effectiveness of your front end without the additional bloated codes. Thus, you will get a unified code base and take full control over your software and design implementation. This method guarantees the uniqueness of your website, which can become a strong competitive advantage if designed and built properly.

Business ownership and full control of the iGaming platform

The most considerable benefit of the turnkey online casino solution is the business proprietorship capacity. It implies that a turnkey-driven online casino gives you the freedom to get your own gambling license and take the reins of your company. Thus, you are in charge and control every little detail and process of your business activities independently.

The invention and improvement of your business strategy, marketing, branding, competitive campaigns and activities have to be done under your own steam. Therefore, it is your accountability to hire professional employees and create a robust and skilled staff, which will give your online gambling company the ground. Nevertheless, before the launch of your iGaming business, you have to select a qualified and competent solution provider.

Upgaming is one of such providers that can guide you through this labor-loaded process. With our help, a turnkey approach will be more beneficial, dynamic, and quicker to launch. We will satisfy your requirements and build a unique platform with distinguished design and high quality, engaging content commencing at a warp speed. In addition, we are maintaining a close connection with clients during the casino software development process. Thus, you will be informed about the progress at every step of the project.

Ability to choose your preferred content

One of the most fundamental factors for a profitable iGaming business is the quality and quantity of the gaming content. An enriched library with diversified content is the crucial requirement for an online casino to obtain new customers, earn their loyalty and succeed in the online gambling business. Turnkey software obtained from an experienced provider gives you the preference to choose your favored content and a variety of sports games from the abundant, well-supplied portfolio.

Our sportsbook includes a diversity of tournaments and events from different sports categories in different countries and various leagues. Generally, the high level of diversity implies that iGaming operators have the advantage to attract large-scale, expanded fandom. By choosing a turnkey approach, you hold all the aces in your hand when it comes to in-demand sports content and the most popular and consumable online casino games. Thus and so, you can easily build a successful online casino business by acquiring the most demanding gambling portfolio and selecting a turnkey approach.

The payment system

The turnkey solution has to be equipped with leading payments infrastructure built with safe and secure protocols. Furthermore, it is receptive to transactions administered through different channels, such as bank transfers, digital wallets, cryptocurrencies, etc.

In the modern, digitalized world, it is of utmost importance for the operators to ensure that their online casino platform allows multiple currencies with different payment options for the players despite their location. Thus, as a primary component of the iGaming business, the payment system has to be selected with high regard and consideration of potential customers’ preferences and regional characteristics. These must-have options and requirements are the main criteria of the effective payments systems, which guarantee the flexibility and responsiveness of the fully suited iGaming platform.

Upgaming is one of the top-notch payment solution providers. With our system, you receive the advantage of adding your custom payment methods and the fastest information about real-time deposits analytics. Our 24/7 support group is always ready to assist you. With the help of the operational back office, you can get valid information about your balance and finances at any time. Most importantly, your platform is secured with an anti-fraud system and chargeback fraud control. Fraud prevention and customer safety are always the first concern in our list of priorities.

Bonus system and customer retention

The management and growth of your casino are tightly linked with the customer retaining strategies. It is one of the most complicated and essential processes for the functionality of your business.

For this intent, Upgaming offers a flexible bonus system that enables you to generate bonuses with an unlimited number of custom configurations, increasing customer retention, and engagement rates. You have the ability to group customers according to their activities and demographic data, create multi-trigger bonus programs for the registration, login, deposit, claim, and wagering. Bear in mind that with our system, you can take advantage of the existing filters and ask for additional customized options.

Turnkey vs White Label solution

A turnkey casino solution is a self-owned, fully customizable system with client-tailored features. In contrast, the white label solution denotes an off-the-shelf, ready-made, and thoroughly tested platform built according to standard criteria. Therefore, if you opt for turnkey, you’ll get a system designed specifically for you, according to your preferences and desires.

On the other hand, the white label solution does not give such individual preferences. This solution is not made for extensive customizations. Below you can see the short outline of the pros and cons of each approach. Nevertheless, it has to be noted that the best solution from the discussed alternatives depends solely on your environment, terms, and conditions.