SBC Summit 2026 in Lisbon has come to an end, marking three busy days of meetings, product discussions, and new business opportunities for Upgaming.
Throughout the event, the Upgaming team welcomed visitors at Stand B306, meeting with existing partners as well as operators, providers, and other industry professionals interested in exploring new technology and cooperation opportunities.
A large part of the conversations focused on Upgaming’s core solutions, including sportsbook software, game aggregation software, and the enterprise iGaming platform.
Operators were particularly interested in how these products can be adapted to different business models and market requirements. Discussions around the sportsbook covered areas such as pre-match and live betting, odds, risk management, and flexible integration options. At the same time, the game aggregation solution attracted attention from businesses looking to expand their casino offering through a single API and gain access to a broad range of providers and content.
The enterprise platform also became an important part of many conversations, especially with operators looking for a more customizable setup that brings together sportsbook, casino content, payments, CRM, reporting, bonus tools, and other operational features within one infrastructure.
Beyond product demonstrations, SBC Summit was an opportunity to better understand the priorities of operators across different regions. Localization, scalability, integration flexibility, and the ability to support growth across several markets were among the recurring topics discussed throughout the event.
The summit also helped move a number of conversations forward, with meetings focused not only on product introductions but also on possible integrations, future cooperation, and long-term partnerships.
Overall, SBC Summit 2026 was a strong opportunity for Upgaming to strengthen existing relationships, build new connections, and continue discussions around the evolving needs of modern iGaming operators.