ICE Barcelona 2026 proved to be a successful event for Upgaming, marking a promising start to the new year. Over several busy days, Upgaming’s team met with industry professionals from across the globe and took part in focused, hands-on discussions. ICE delivered exactly what it promised: meaningful conversations, useful feedback, and clear signals about where the market is heading.
At the exhibition, we presented our core solutions, with our primary focus being our game aggregation and sportsbook software. We discussed how our solutions help operators create unique platforms through multiple customization options, manage content efficiently, and scale across different markets. Live demos helped explain the products in a simple way, making discussions practical and to the point.
After the demos and product discussions, the focus naturally shifted to building connections. The Upgaming team held a full schedule of meetings with existing partners and new prospects. Many of these talks went beyond introductions and moved into real planning, covering market entry, product expansion, and future collaborations. Several discussions are already set to continue after the event.
Upgaming’s sister brand, Upgames, also drew attention at the event. Its mini games, known for fast gameplay and strong engagement, were tested by many visitors. The feedback was direct and positive, especially around player retention and ease of integration. These conversations confirmed that mini games remain a strong growth area for operators looking to diversify their content.
Looking ahead, ICE Barcelona 2026 gave Upgaming a clear direction for the months to come. The insights gathered will help refine product features, guide new partnerships, and support growth into new regions. The event reinforced Upgaming’s role as a reliable technology partner and showed strong demand for top-tier iGaming solutions.