Leading iGaming solutions provider Upgaming and the iGaming industry’s CRM leader Fast Track Solutions have announced a new partnership. The collaboration focuses on enhancing the CRM service, bringing in the advanced capabilities of Fast Track Solution’s AI-powered CRM.
The integration of Fast Track Solution’s cutting-edge technology means that Upgaming’s CRM now operates at lightning speed, providing real-time data at the fastest rate, significantly improving the user experience. One of the standout features is the enhanced AI player profiling, allowing the creation of highly personalized content tailored to each player’s preferences and behaviors.
In addition to player profiling, the new AI prediction models enable our operators to anticipate better the player’s needs and interests. This means that content can be personalized with unprecedented accuracy, enhancing player engagement and satisfaction.
For instance, from now on, our operators will use the multiple templates of the ready-made content library from our game aggregation software to select the perfect content for each player effortlessly. Moreover, dynamic content blocks will automatically change based on player behavior, ensuring that players receive relevant and engaging content at all times.
For Fast Track Solutions, partnering with a global brand like Upgaming is a significant step in their expansion journey. Upgaming, with its network of over 250 operators and a growing audience, provides a robust platform for Fast Track Solutions to showcase its advanced CRM capabilities.
On the other hand, for Upgaming, this partnership means an improved service offering and access to top-tier CRM software embedded in its new Enterprise Platform. Our operators can now enjoy the benefits of a CRM system that is not only faster but also smarter, helping them deliver a more personalized and engaging experience to players.
The partnership between Upgaming and Fast Track Solutions is a major step for further improving the customer’s experience and refining the service for our top-tier operators and their players. By combining Upgaming’s extensive reach with Fast Track Solution’s AI-driven technology, the partnership might set new standards in personalized player engagement and CRM efficiency. This collaboration promises a brighter, more dynamic future for both companies and, most importantly, for our valued customers.
