Upgaming has been shortlisted in two categories at the SBC Awards 2025 — Live Betting Product and Sports Data Product. The SBC Awards ceremony will be held on September 18 in Lisbon, marking one of the highlights of this year’s SBC Summit.
Being shortlisted in these categories is more than a mere recognition — it’s a sign that Upgaming’s sportsbook software has earned a place among the most highly held software solutions in the iGaming industry. These nominations reflect the trust and confidence operators place in our platform, as well as our consistent focus on delivering products that truly support their business growth.
The Live Betting Product nomination recognizes the way Upgaming has reshaped the in-play betting experience. Over the past year, our sportsbook has handled millions of live events, providing players with faster markets, richer engagement, and operators with more control over the betting environment. The result is a live betting solution that’s not only robust and scalable but also designed with the modern bettor in mind — quick, immersive, and built to keep audiences coming back.
The Sports Data Product shortlisting highlights the reliability and efficiency of Upgaming’s data delivery. Our system gives operators the accurate, real-time information they need to run competitive and engaging sportsbooks, without unnecessary costs or delays. By focusing on precision and flexibility, we’ve helped operators react faster, improve user experience, and strengthen their market position.
For operators, recognition in these categories means they can trust that the technology behind Upgaming’s sportsbook meets the highest standards in performance, reliability, and market relevance. These nominations show that our solutions stand shoulder to shoulder with the industry’s best, not just in theory, but in practice, as proven by the operators already achieving measurable results with our sportsbook solution.
The SBC Awards ceremony on September 18 will bring together the industry’s leading names. For Upgaming, being part of this shortlist is both a milestone and a motivation — a reminder that our commitment to building smarter, stronger iGaming solutions is making a real impact.