We are Upgaming
Upgaming is a cutting-edge iGaming solutions provider leading the market since 2014, providing a white label, Turnkey, and API solutions for Sportsbook and Casino products.
500 +
Employees
180 +
Business Partners
10 Years
Of Experience
5
Offices
About Us
Upgaming is a leading iGaming solutions provider, offering exclusive products, including ultra-fast Sportsbook with scalable infrastructure, E-sports, live casino, casino and popular mini-games unified in an innovative, multifunctional, and customizable iGaming platform.
We offer a mixture of iGaming software and products designed specifically to increase end user’s loyalty and engagement. Committed to supplying our clients with the most convenient and user-friendly interface, we enrich our platform with modern AI technologies, API protocols, and data management tools
Core Values
The core value of upgaming is it’s customer oriented philosophy. we are striving to create client-centric, easily managable and tailor made products and services
- Strategic innovation based on data
- Making every operator unique
- Entertainment has no borders
History
Since its inception in 2014, our company has embarked on a transformative journey within the iGaming industry. Beginning with a commitment to creating a highly scalable and flexible ecosystem for experienced operators, we’ve evolved exponentially.
The years that followed witnessed expansion into new territories, rebranding to Upgaming, and acclaimed appearances at expos. Today, we stand as pioneers, recognized for innovation, adaptability, and unparalleled achievements.
2014
Founded with a clear vision in mind, our journey began with a commitment to revolutionise the iGaming industry. Our goal: to create a highly scalable and flexible ecosystem tailored specifically for experienced iGaming operators.
2016
A year of significant strides, marked by the launch of our in-house sportsbook and the simultaneous introduction of our cutting-edge aggregation system. These pivotal moves expanded our capabilities and laid the groundwork for future innovations
2018
Building upon our foundation, we proudly unveiled our in-house game development studio, further enhancing our offerings and solidifying our position as industry leaders in innovation and creativity.
2019
A transformative year, as we rolled out a major update for our iGaming platform. This update included the integration of an in-house affiliate system, CRM, bonus structure, and a comprehensive All-In-One (AIO) Business Management Dashboard, setting new standards in efficiency and performance.
2020
This year marked a period of expansion and evolution. We opened new offices in key strategic locations, namely the Netherlands and Germany, while simultaneously rebranding the company as Upgaming, signaling our commitment to direct-to-customer engagement.
2021
Stepping onto the global stage, we made our inaugural appearance at the prestigious IGB 2021 Expo, showcasing our innovations and networking with industry peers, solidifying our presence in the iGaming community.
2022
A year of significant milestones, as we made our debut appearance at ICE London 2022, further establishing our international presence. Additionally, we expanded our operations by opening a new office in Malta and showcased our advancements at prominent industry events such as IGB 2022 and Sigma Europe 2022.
2023
Continuing our trajectory of growth and innovation, we opened a new office in Bulgaria, further expanding our global footprint. At ICE 2023, we received our first award for our aggregation system, earning the prestigious title of “Aggregator of the Year.”
Additionally, we launched a Casino API tool, exhibited at Sigma Americas 2023 and Sigma Europe 2023, and received authorization for our sportsbook in the Netherlands, culminating in the launch of highly anticipated features like BetBuilder and receiving accolades for our mini-game Aero, which was awarded “Crash Game of the Year.”
2024
We reached a major milestone with the launch of our Enterprise Platform, integrating turnkey and white-label models with advanced sportsbook and management tools.
We expanded our mini-games portfolio and secured GLI certification in Brazil, while maintaining a strong presence at ICE London, SBC Summit, and SiGMA Europe, where we earned nominations for “Best Online Sportsbook Provider” and “Best Aggregator.”
2025
Our global footprint grew with a new branch in Argentina and the launch of Upgames, our dedicated sub-brand for casino mini-games. We showcased our latest innovations at major exhibitions including SiGMA Central Europe, SBC Lisbon, and ICE Barcelona.
Our commitment to excellence was recognized with seven award nominations this year, including being shortlisted for “Best Sportsbook Provider 2025” at the SiGMA Europe Awards and “Live Betting Product” at the SBC Awards.
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