CRM Manager

February 27, 2025

UPGAMING is a reliable software provider company consisting of versatile, high-quality and bold features fully adapted to any casinos for their professional functioning. It also ensures its growing and further success.

The company is distinguished by high social responsibility and special care for employees. We believe that a happy employee is the guarantee of a successful business, therefore, taking care of the personal and professional growth of the team is our daily activity.

UPGAMING invites you to join our team.

Responsibilities

Develop and Implement CRM Strategies: Design and execute comprehensive customer relationship management strategies aimed at enhancing player engagement, retention, and overall user experience;
Campaign Management: Plan, create, and oversee CRM campaigns, including email, SMS, push notifications, and in-game messaging to drive user retention, re-engagement, and monetization;
Segmentation & Personalization: Utilize player data to create targeted player segments and develop tailored messaging and offers that resonate with each group;
Analytics & Reporting: Analyze campaign performance, measure KPIs, and use data insights to refine CRM strategies. Provide regular reports on player behavior trends, retention rates, and campaign effectiveness;
Collaboration with Game Teams: Work closely with product, BI, marketing, and development teams to align CRM initiatives with game updates, new features, and live events;
Loyalty Programs: Develop and manage player loyalty programs and rewards structures to increase player lifetime value and foster long-term engagement;
Retention Focused Initiatives: Identify and address at-risk player segments with targeted win-back campaigns and personalized interventions;
Player Feedback Management: Collect player feedback through surveys and in-game interactions to refine CRM strategies and enhance the overall player experience;
A/B Testing & Optimization: Continuously run A/B tests on CRM messaging and strategies to optimize conversion rates, player engagement, and retention;
Stay Updated with Industry Trends: Keep up with the latest CRM and gaming industry trends to innovate and adopt best practices that will enhance player engagement and retention.

Requirements

Develop and Implement CRM Strategies: Design and execute comprehensive customer relationship management strategies aimed at enhancing player engagement, retention, and overall user experience;
Campaign Management: Plan, create, and oversee CRM campaigns, including email, SMS, push notifications, and in-game messaging to drive user retention, re-engagement, and monetization;
Segmentation & Personalization: Utilize player data to create targeted player segments and develop tailored messaging and offers that resonate with each group;
Analytics & Reporting: Analyze campaign performance, measure KPIs, and use data insights to refine CRM strategies. Provide regular reports on player behavior trends, retention rates, and campaign effectiveness;
Collaboration with Game Teams: Work closely with product, BI, marketing, and development teams to align CRM initiatives with game updates, new features, and live events;
Loyalty Programs: Develop and manage player loyalty programs and rewards structures to increase player lifetime value and foster long-term engagement;
Retention Focused Initiatives: Identify and address at-risk player segments with targeted win-back campaigns and personalized interventions;
Player Feedback Management: Collect player feedback through surveys and in-game interactions to refine CRM strategies and enhance the overall player experience;
A/B Testing & Optimization: Continuously run A/B tests on CRM messaging and strategies to optimize conversion rates, player engagement, and retention;
Stay Updated with Industry Trends: Keep up with the latest CRM and gaming industry trends to innovate and adopt best practices that will enhance player engagement and retention.
Proven 2-3 years working experience in CRM;
Minimum 1 year working experience in CRM in the gaming industry;
Strong understanding of CRM tools and platforms (e.g., Salesforce, Braze, Leanplum, etc.);
Solid knowledge of data analysis and reporting tools (e.g., Tableau, Power BI, Google Analytics, SQL);
Experience with A/B testing and campaign optimization;
Familiarity with player behavior analysis, retention strategies, and lifecycle management;
A deep understanding of gaming player psychology and the player journey;
Exceptional communication skills and the ability to work collaboratively across teams;
Strong project management skills with the ability to handle multiple projects simultaneously;
Creative problem-solving skills and a passion for gaming.

We Offer

Opportunities for self-realization;
Corporate parties, fun days and trips;
Health insurance – TBC.
Opportunities for self-development;
Comfortable working environment with friendly, supportive and motivating staff to help you to succeed;
Food Benefit;
Vending Machine;
Soft and hard skills trainings.

Working schedule

On-Site, Mon -Fri, 10:00 AM – 19:00 PM (Weekly 40 hr)

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